Facebook Fan Acquisition (8)

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Integrating Social into Email - Who Does It Best? Target vs. 1800Flowers

Recently I received an email from Target asking me to Like them on Facebook. Not too long after that, a friend of mine forwarded me an email that he received from 1800Flowers. Both of these emails are interesting and timely examples of how brands are beginning to integrate social with email – finally getting closer to the way consumers engage seamlessly with brands.  Let’s take a closer look at emails to hone in on the good, the not-so-good, and the opportunity. Read more about Integrating Social into Email - Who Does It Best? Target vs. 1800Flowers

Facebook Advertising: How it's Different, How it Works and How to Make it Hum

Facebook has more than eight million users and ad revenue estimates showing triple digit growth in 2011.  Marketers have taken note (fueling the aforementioned revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (where CPCs outpace return).  Instead, marketers should first consider how this channel differs from others and the critical questions for success. Read more about Facebook Advertising: How it's Different, How it Works and How to Make it Hum

Case Study: Shifting from Mass to Targeted Messaging on Facebook

For more engagement and stronger returns on social programs, marketers should shift from mass communication to a targeted messaging approach. Read how we helped a client make the change and how it impacted their results. Read more about Case Study: Shifting from Mass to Targeted Messaging on Facebook

Case Study: Leveraging Social Listening Results to Support a National Campaign Launch

Marketers should utilize social listening results to execute informed and relevant messaging in consumer campaigns.  Levergaing social listening insights, we provided this data to a client to help drive stronger customer acquisition numbers. Read more about Case Study: Leveraging Social Listening Results to Support a National Campaign Launch

Case Study: Acquiring and Engaging Consumers Through a CRM Roadmap

Smart acquisition is the catalyst for engagement with consumers, but it doesn't stop there. We built a roadmap for acquisition and engagement for an international institution and garned global support for its implementation. Read more about Case Study: Acquiring and Engaging Consumers Through a CRM Roadmap

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