Social Engagement (6)

Error message

  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).
  • Warning: Illegal string offset 'field' in DatabaseCondition->__clone() (line 1895 of /home/merkleco/public_html/blog/includes/database/query.inc).

Using Social and Search Metrics to Predict the 2012 Golden Globes

Most movie buffs would agree – the Golden Globes are much better than the Oscars.  There are many reasons (more casual, free-flowing booze for the stars, best motion picture awards for drama as well as comedy, etc.) but the best reason may be that while you’re watching, you feel like you’re getting a sneak peek on a casual Hollywood dinner party.  The speeches are wittier and the host (who doesn’t love Ricky’s edge?) can toe that fine line between funny and inappropriate (like a favorite uncle who has had too much to drink at Thanksgiving). Read more about Using Social and Search Metrics to Predict the 2012 Golden Globes

Pinterest POV: Why This Network Should Be Part of Your 2012 Social Strategy

Your designer colleagues are in love with it, your engaged niece is addicted to it for wedding planning and your wife has been pinning the kitchen remodel of her dreams.   It’s Pinterest and its user base is multiplying so quickly that its growth curve looks shockingly similar to that of Facebook’s in 2006. As the new tech start up darling, Pinterest investors recently bet $37 million that this business is bigger than the DIY / Designer / Mom demographic of its early users and traffic data seems to support it.  We review what it is, why it’s different and how businesses can harness it. Read more about Pinterest POV: Why This Network Should Be Part of Your 2012 Social Strategy

Integrating Social into Email - Who Does It Best? Target vs. 1800Flowers

Recently I received an email from Target asking me to Like them on Facebook. Not too long after that, a friend of mine forwarded me an email that he received from 1800Flowers. Both of these emails are interesting and timely examples of how brands are beginning to integrate social with email – finally getting closer to the way consumers engage seamlessly with brands.  Let’s take a closer look at emails to hone in on the good, the not-so-good, and the opportunity. Read more about Integrating Social into Email - Who Does It Best? Target vs. 1800Flowers

Facebook Advertising: How it's Different, How it Works and How to Make it Hum

Facebook has more than eight million users and ad revenue estimates showing triple digit growth in 2011.  Marketers have taken note (fueling the aforementioned revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (where CPCs outpace return).  Instead, marketers should first consider how this channel differs from others and the critical questions for success. Read more about Facebook Advertising: How it's Different, How it Works and How to Make it Hum

Prevent Facebook App Failure: Top 5 Ways to Build a Better App Experience

It feels like everyone has caught a little Facebook app fever.  Apps are sprouting up all over the place – and have become a de facto standard as part of a social strategy.  But in the rush to launch, it’s often easy to make mistakes and design an app that might look good but doesn’t engage the audience.  Read the Top 5 ways to design an app that acquires and engages your audience. Read more about Prevent Facebook App Failure: Top 5 Ways to Build a Better App Experience

Pages