Facebook Advertising: How it's Different, How it Works and How to Make it Hum

Facebook has more than eight million users and ad revenue estimates showing triple digit growth in 2011.  Marketers have taken note (fueling the aforementioned revenue growth) but as with the early stages of any digital channel, rushing in with dollars and no strategy can result in an inefficient marketplace (where CPCs outpace return).  Instead, marketers should first consider how this channel differs from others and the critical questions for success.

Learn how Facebook advertising is different and how to make it work for you